Welcome to the New Reality

Many of the things we take for granted today were, not so long ago, the stuff of fanciful science fiction. Reality changes and morphs as we progress and discover new ways to interact with the world and each other. This concept of a new reality – an upgraded reality – is at the center of the work being done at NTT Research, who are developing advanced technologies that promote positive change for humankind. Just how will that look – and what does it mean for businesses in 2023?

By Tom Winstanley, CTO & Head of New Ventures NTT DATA UK

Reality, Upgraded

Science and technology have the power to improve individual lives and brighten our collective future. We’re looking at the role of business in the advancement of society, and how new infrastructure, tools and even entire virtual worlds have the potential to address some of the world’s most urgent problems. This is how we intend to #UpgradeReality.

New World

By understanding the implications of shifting social needs and values, we’re able to predict – and plan for – the next trends on the horizon.


Are You Changing The World?

The world is changing fast and many start-up companies are recognizing that they can make the world a better place through technology. Banks are also being forced into this space by their investors and customers, and can equally reinvent their businesses to leverage technology and finance for future returns to all stakeholders – not just shareholders. Technologist and bestselling author Chris Skinner asks: where would you rather be?

By Chris Skinner, Author of Digital Human: The Fourth Revolution of Humanity Includes Everyone


Together Not Against: Why Collaboration Between People and Technology is the Solution to an Unpredictable World

Many leaders believe that with enough data and the right technology, the future can be impeccably predicted and planned. But the complexity of our current environment means that the window of accurate prediction is only around 150 days. Margaret Heffernan shares why imagination, creativity and human adaptability are mission-critical skills.

By Margaret Heffernan, Author of Unchartered: How to Map the Future Together


Lighting the Way to Tomorrow

From electricity to light, NTT is tirelessly pursuing R&D of photonics-electronics convergence technology. This development enables new information infrastructure that transcends the limitations of conventional technologies, and is essential to IOWN – our Innovative Optical and Wireless Network – which is a platform for the future of communications and the realization of a smart society. How will light illuminate the society of tomorrow?


Converged spaces

New ways of connecting people allow us to overcome distances, both geographical and social.


Game-Changing Innovation in Sports

From the Tour de France, the Indycar Series and The Open to Major League Baseball, NTT DATA is highly experienced as an innovation and technology partner for sports businesses and teams. One way we are shaping the future with game-changing innovation is NTT’s Kirari! technology, which is set to revolutionize the way sporting events are viewed. Thanks to cutting-edge image capture and data streaming techniques, Kirari! enables fans around the world to immerse themselves in an event as never before, and takes the fan experience to a whole new level.



Helping NZCIS Achieve their Vision for a Smart Sports City

NTT partnered with the property development and sports excellence team behind the New Zealand Campus of Innovation and Sport (NZCIS) to create the ultimate digitally-enabled, multi-tenanted sports training campus. At its heart is IT infrastructure that’s designed for data collection, analysis and results – like giving teams and athletes using the campus the edge over their competition, building new revenue streams for clubs and creating engagement opportunities for fans unlike anything they’ve experienced before. This will also enable the region (and New Zealand) to attract greater international sporting interest and investment.



Welcome to the Unlimited Future: The New Reality of the Metaverse

The Metaverse is poised to become the next big thing in the world of technology, offering a new kind of space where our increasingly-lifelike avatars will interact with each other for both business and pleasure. However, for this vision to become a reality, challenges such as privacy, security and technical infrastructure must be addressed. In a recent white paper, specialists from NTT DATA EMEAL set out the challenges and opportunities of the XR and Metaverse economy.


New Ecosystems

R&D and applied innovation allows us to look at multiple horizons at the same time – and inform what we should be doing right now.


Innovation Made Real with Co-Creation Labs

From envisioning the future to making impactful ideas real, innovation is a collaborative process, where expertise and insight is needed at every step. At NTT DATA, we nurture the process of transforming ideas into something tangible and beneficial for our clients and society as whole, creating a vision for a sustainable future through technology. Physical innovation labs are becoming an increasingly vital part of uncovering new solutions, for and with clients from every industry. Here we explore some of NTT DATA’s centers around the world.

By Foresight Studios Magazine Team

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